Mini Cherished was a design competition for a work placement at Fitch (www.fitch.com). The brief was a one week race to find a pair brand to go with Mini and design an exhibition space. Minis are often used as kit cars so I decided to design a joint exhibition with Tamiya the remote control car maker. These two brands have similarities in their fun and exiting approach and their reputation for quality. The exhibition space features a Tamiya race track and revolving platforms and displays connected by cogs spanning the room. The idea was that the visitors feel that they are inside a machine. The exhibition focuses on the history of the two companies as well as pointing out the benefits and possibilities of second hand Minis. Ideally the visitor walks away understanding the variety of customisations that can be made.
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