Branding can often be a complicated affair. Not only do you
need to take into account the style and product of the client but also the
client’s target audience. The ultimate goal of a simple design that is easily
understood yet gives the viewer a depth of information at a glance, is
notoriously difficult. Finally the icing on the cake, is the brand memorable?
For the particular card I wanted to create a sense of
history and mystery. This is because the product, although modern, draws from hundreds
of years of tradition.
Colouring and font are purposely kept simple and easy to
read, the hint of an image should intrigue the viewer into having a closer
look. The viewer may flip the card to see if the image is actually on the back.
The image however is not on the back but within, only holding the card up to
light will reveal the image.
I have blanket out address and contact details on the
photos. In the future I hope to create a simple website in a similar style.
